FAQ's about IMASD Services (click
on the question to read the full answer)
do I substantially increase the number of hits to my Web site?
IMASD is an Internet Community.
can I create equity in my business and my Web site, making it
something that I might be able to sell for a profit someday?
IMASD is owned by its Members.
is the best way to approach advertising to thousands using e-mail?
Don't send spam. IMASD rents only the best of subscription
based e-mail lists.
do I find a good commercial Web account?
IMASD will get you set up.
I make my Web site effective and profitable (for the selling of
IMASD will help you get to the point.
can I automatically update my Web pages on a regular basis without
hiring a full time Webmaster?
IMASD has auto-generated Web pages.
I get the technical support I need to sell on the Web?
IMASD will show you how.
I easily add useful, new buyer leads to my list?
IMASD will help you continually in building your list.
How can I
register myself on the top search engines and directories?
IMASD will you do it for you.
Do I need to
have my own domain name as in "my-company.com", and if so, how
do I do this?
IMASD will register it for you.
can I locate some of those great liquidation deals before they
are made public?
IMASD will find some for you.
I get wholesale buyers to contact me first when they are looking
IMASD will send these request directly to you.
I get directly to principals, without having to deal with a string
IMASD help you qualify your potential clients.
How can I
easily post my newest offers, so that it can be immediately seen
IMASD will post them immediately.
can I get my Internet advertising and other services at a fraction
of the cost?
IMASD Membership gets you a lot of services.
can I gain clients from my competitors advertising?
IMASD will link their pages to yours.
venue I have ever tried on the Internet has been a bust. How
do I know that IMASD is everything it's cracked up to be?
IMASD can be tried out on the cheap.
new to this business. What is the most important thing I
IMASD will explain how not to waste time and
money on bad deals.
about Web traffic:
How do I substantially increase the number
of hits to my Web site?
There are many expensive ways to do this, so let us re-phrase
"How do I substantially increase the number of hits to my Web
site WITHOUT substantial cost?"
In the real world, high traffic areas
can be created by bringing a number of merchants together
in one location, or under one roof. This is often referred
to as "cluster marketing". A good example of this is an
automobile row, where one can visit several car dealers
in the same location. The dealers all do better together,
side-by-side, than they would alone.
In cyberspace, this is called an "Internet
Community", kind of like an Internet Mall. The IMASD
has created this type of community. For example,
you can visit our Member Web sites through the Wholesale Dealers
Directory. This directory gets quite a few hits,
and it directs traffic to our Member's Web sites.
One should also consider the quality
of hits, as well as the quantity. All of our IMASD
Members have some relationship to wholesale goods, export,
surplus, or salvage, so the demographics are targeted to the
very type of visitor that our Members seek.
If you have the need to unload inventory
from time to time, we invite you to join the Internet Marketing
Association of Surplus Dealers (IMASD) and become part
of our community. You will get many more visitors
to your Web site than you do now and most will be actual
Getting more hits is only one of the
many advantages of becoming an IMASD Member. Join
us and learn first hand how you can grow your business through
about investing money in a Web site:
How can I create equity in my business and my
Web site, making it something that
I might be able to sell for a profit someday?
From the beginning, one of our IMASD Member goals has been to
build equity for each one of us. We wanted the money
that we paid out for marketing services to also build something,
something that might grow in value.
Here's how IMASD has approached building
First, we limited the number of Memberships.
Second, each Membership was allotted an equal amount of ownership
in any assets that IMASD acquires.
In theory, as we gain more assets,
the value of each IMASD Membership should grow in value.
Becoming an IMASD Member requires one
to buy a Membership from an existing Member, and this is
one way we profit. If we do well as a group, then each
Member should be able to sell a Membership for more than he
or she paid for it.
How have we done so far?
Value in IMASD Memberships has risen
800% since our launch.
We can't guarantee continued growth
at this rate, but as long as the Internet continues to
grow, our chances are very good. No matter what, this
sure beats just throwing our money away with some Internet
You can see that all of us, the Members,
have a vested economic interest in IMASD. Why shouldn't
you? Why not join us? Who knows, you could be on the
ground floor of something really big.
about e-mail advertising:
What is the best way to approach advertising
to thousands using e-mail?
The difference between "good information" and "annoying advertising"
is mostly a decision of the recipient, so consider who will
be receiving your e-mail advertisement.
Here are some of the DOs and DON'Ts
of e-mail advertising:
NEVER send unsolicited bulk e-mail
advertising out to just anybody (aka SPAM). If you do,
it will very likely get you into a lot of trouble. One good
reason not to do this is that your Internet provider may terminate
your service. In some parts of the United States,
it has now become a prosecutable crime to send SPAM.
ALWAYS make sure your e-mail recipient
list is composed of those who want your information.
IMASD helps its Members handle their
e-mail advertising needs in three ways:
1) Collectively, we do mailings using
a commercial list. We mail out 4or 5 times per month.
This is paid for out of the IMASD budget, so each Member can
use this service at his or her discretion and it costs them nothing.
2) We have arranged a considerable
discount with a commercial list server, so Members can
advertise individually at a nominal cost.
3) Members are assisted in building
their own contact list. These lists contain more
information than just e-mail, such as name, phone, fax, postal
address, and the type of products that the buyer or seller
is interested in. Each of these custom built lists
resides on the individual Member's computer and belongs
to that respective Member.
Note: IMASD rents the best and
most effective list available. We use The LIQUIDATION MAILING
LIST. We are their largest customer and we retain substantial
influence and purchasing power with this list server.
One more note:
It is never a good idea to send attached executable files (pictures
and non-text files) without permission from the recipient.
Smart people won't open these attachments because they
know this is how computer viruses can be transferred.
You should never open this type of mail from an unknown source.
Pictures and executables are OK, as long as you know the source.
So, if you want to do e-mail advertising,
do it safely and responsibly. If you are in the wholesale
surplus or salvage business, then consider doing your e-mail
advertising through IMASD. You will be more effective and
it will cost you much less. Currently IMASD Members
can get up to 1,000,000 impressions per month.
Join us and learn first hand how easy it is to send out your
To join IMASD just fill out the online
here for an IMASD APPLICATION FORM.
about Web accounts:
How do I find a good commercial Web account?
The sales people of various Web hosting sites may confuse you
with terms like megs, gigs, and T1s. Is 5 megs enough?
How many pages does that add up to? How much transfer
is included? Eeeek!
Don't feel bad. There are so
many variables that even experienced Internet users have
trouble determining good value when shopping for a place to host
a Web site.
We at IMASD figure that the technical
specs are irrelevant. All the hard drive space in
the world won't help you, if you don't know how to use it.
Is my Web account generating sales?
Can I get a problem solved when I need to?
What counts is the bottom line.
If your Web account is generating profit, then you're at
the right place. If not, it's time to move.
IMASD uses a couple of old human solutions
for this hi-tech problem.
First of all, we contract with a Web
host company, so that we can offer a full commercial account
to those Members who need one. There is no charge for
this account and it comes with everything necessary to do business
on the Net. In essence, we buy these services wholesale,
and pay for them out of our monthly budget.
Secondly, for those who wish it, we
make referrals. To be on our referral list a Web
provider must be recommended by another IMASD Member.
are displeased with the Web service you are getting, why not join
IMASD and solve the problem?
about Home pages and Web sites:
How can I make my Web site effective and profitable
(for the selling of wholesale goods)?
Clients are visiting your Web site for a reason, so get to the
Many of the Web page creation tools
and programs are an exercise in overkill. Most buyers in
our business have little interest in fancy graphics and other
Internet tricks. They want to know what you have for
sale, and that's about it. Some of the simplest Web
sites do the most business in the wholesale industry, so
you don't have to spend a bundle on fancy looks.
Your Web site should be able to easily
address the following issues:
IMASD Members, at their request,
get a commercial Web site installed at no cost. The
site includes those things that are relevant to selling in our
industry. This includes a listings page, a database interface
with our search engine, and a list gathering form.
- Make it easy for a visitor to your page to contact you
now and stay in contact with you.
- Make it easy for that visitor to list what kind of products
they are looking to buy.
- Make it easy for the visitor to fill out the form on your
site, in order for you to gather this information for
- Make it easy for visitors to go right to your product list.
IMASD Members take advantage of another
tool: A searchable database. We have found
that a large number of wholesale buyers use the Internet to locate
a specific type of product or deal. We have set up a
search engine at our master Web site that connects to all
of our Members Web sites. Visitors type in a word
that best describes the product type they are looking for and
by doing so, they are able to pull up a direct link to the
A commercial Web site
is only the beginning. If you join IMASD, you'll get
everything you need to start doing business right away.
about updating Web sites:
How can I automatically update my Web pages
on a regular basis without hiring a
full time Webmaster?
Let's face it. There are only three ways that Web page
updates are possible:
1) Make a computer do it.
2) Pay somebody to do it.
3) Learn HTML and do it yourself.
You may think "If I only knew HTML,
and how to upload Web pages, then life would be easier."
Well, IMASD Members have two options
that are even better than doing it yourself.
Option One: Automatic Page Generation
(make the computer do it) IMASD has a custom program that
allows Members to simply type in their new listings.
Instantly, these listings are added to their Web site. When
a listing is sold, it can be removed from the Web site
with a simple click. Nothing is easier.
Option Two: Cheap Help (pay somebody
to do it)
IMASD supplements payment to some Members to help other Members.
One example is Web site design and maintenance. If
an IMASD Member wants a hands-on approach and custom updates,
we can supply the extra help at a fraction of the cost.
How? IMASD keeps a Web site designer on retainer.
It just so happens that our designer is also an IMASD Member,
so she already knows the needs of our business.
If you are having problems keeping
your Web site updated, why not join IMASD and solve the
To join IMASD just fill out the online
about technical support:
How do I get the technical support I need to
sell on the Web?
Technical support should be specific to the needs of our industry.
How does it help to put up a Web site if that Web site does
no good in promoting your business?
IMASD Members have specific goals,
so our tech support is specific to the advancement of those
goals. For example, if an IMASD Member were to use the
ELECTRONIC AUCTION, they would learn more than just how to
post a deal. They would learn what to post, when
to post, and the dynamics of how to handle the transaction.
Our tech support is about more than learning the computer.
It's about making a profit.
Not only that, at IMASD, you can get
somebody on the phone and get some real help. If
you have had a bad experience with some company's tech support
department, you'll really appreciate IMASD.
You need a solution, and that is what
tech support should be about.
If you are struggling with technical
problems, why not join IMASD and get on with your business?
about finding new customers:
How can I easily add useful, new buyer leads
to my list?
One way to build a customer list is to use a 'lead gathering
form'. Visitors to your Web site are encouraged to
fill out and submit this form to you.
IMASD Members were some of the first
to use this type of tool, so we know the ins and outs,
and how to be most effective with lead gathering forms. We
understand that the quality of leads is as important as the quantity.
Our Members save a lot of time by knowing in advance whom to
contact, because we try to collect good leads, not just
Tools such as a lead gathering form
come as standard equipment with every new Member set-up,
so if you are planning to pay for this service elsewhere, why
not consider becoming an IMASD Member?
about Search Engines:
How can I register myself on the top search
engines and directories?
Do it yourself. There is no charge to register your Web
site on these engines and directories, it's just time consuming.
Whatever you do, don't procrastinate. Registration
is a MUST for your Web site.
Here is how IMASD Members approach
the search engine problem:
1) We provide this service at NO CHARGE
through one of our Members. Your Web address is submitted
to the top search engines and directories. The top 20 are
done manually, not by a program, as is usually the case.
Manual registration is extremely important to insure that our
Members are listed on these public search engines and directories.
2) We install a separate Web address
for each new Member, so as to allow for double registration.
This is done so that even those Members that paid for registration
elsewhere, can benefit from an IMASD registration as well.
Obviously, at IMASD we expend some
considerable effort on these marketing applications, like
the search engines. And you can be sure of this: After
you get on the engines, you'll be faced with one inevitable
"How do I get to the top of these listings?"
There are a number of ways to
approach this, so we'll share with you one of our favorites.
We built our own search engine at the
IMASD Web site. It is exclusive for the registration
of our own IMASD Members, so we can each easily post our latest
deals, and we are guaranteed to show up on the first page!
If you have a new Web site and you
have questions about the search engines, why not let IMASD
supply the answers? Join us and share in the benefit.
about Domain Names:
Do I need to have my own domain name as in "my-company.com",
and if so, how do I do this?
A good way to think about domain names is to consider it similar
to real estate. They are in essence "real estate in
cyberspace". Just as in the real world, there are three
things to consider with real estate: Location,
location, and location. A good location will increase your
traffic. A good domain name does the same.
Let's assume you are XYZ Company and
you are in the surplus business.
You don't have to have your own domain
name to be connected to the IMASD Network. But if you do want
to register one, please feel free to ask us to help you.
Join IMASD and get hooked up with the
best location in the business.
about buying leads:
How can I locate some of those great liquidation
deals before they are made public?
Constantly solicit manufacturers, distributors, and other owners
of product until you get lucky.
Well maybe you don't have that much
time and energy.
Here's how IMASD makes this job much
easier: We distribute private leads to our Members.
IMASD Members get first crack at many
great deals before anybody else does. This is one of the
reasons we make money. We have access to many more
deals, because there is strength in our numbers.
Ever since IMASD was formed, our Administrative
office has been solicited with offers for sale. We
were constantly asked if we knew of any Members who might
like to purchase one thing or another.
At first, our Administrator, being
only a computer guy, told these sellers that they would
have to contact each Member, individually. Then he got a
little smarter and started to post these deals on our Members
board. That was appreciated by all of us, so he worked
a little harder and had these offers e-mailed directly
to each of us the second they came in.
really has it down, because he gave us some tools to screen out
the best of the deals. Not
only that, our Administration now solicits manufacturers
and distributors on our behalf. We can pick and choose from
the offers that come in. This is the best! We secure,
and then make publicly for sale, many of the deals that
come in to us this way.
about selling leads:
How do I get wholesale buyers to contact me
first when they are looking for something?
When a wholesale buyer is looking to purchase something specific,
you would probably like to know in the event that you might
be able to fill the bill.
IMASD has a few ways we handle this,
but here's our favorite. We call it The WANTED mailing
list and here is how it works.
We solicit buyers right on our IMASD
Homepage, saying "Looking for something?" Buyers are
encouraged to fill out a brief on-line form that describes their
needs. These requests are automatically e-mailed to each
IMASD Member (that wants to receive them) the moment they
The result is that wholesale buyers
visit our IMASD Web site regularly, using it like a locator
service. And guess who gets the business? That's right,
Right now, somebody out there is looking
to buy what you have for sale. It's just a matter
of putting the two of you together, so why not join IMASD and
let these buyers come directly to you?
How can I get directly to principals, without
having to deal with a string of brokers?
Let's face it, sometimes even brokers like to get other brokers
out of the way.
Here are a couple of ways that IMASD
Members are able to screen out the brokers:
1) Qualifying Filter Forms.
These are widely used to screen outside buyers and sellers.
These forms do not omit any potential customer, but present
information so that an IMASD Member can make a more informed
decision, on whether or not to spend the time on a buyer,
a seller, or a deal.
2) Qualified Customer Lists.
We depend a lot on the building of lists. Once you know
who's who, you want to keep a list. Then, when you
don't want to go public (to the world and all of its brokers)
you can contact just the 'good guys'.
it's good to have brokers out there, beating the bush on your
behalf, but wouldn't it be nice to know up front
who you're dealing with? If you become an IMASD Member,
you get information that will save you some considerable
time. But remember, have the courage to ask the hard questions
of a new seller, and be prepared to walk away from the deal.
about timely information:
How can I easily post my newest offers, so that
it can be immediately seen worldwide?
These are on-line forms that one fills out with the appropriate
information, such as price, inventory count, location, etc.
The information is usually stored in a database and called
up by request, for a bulletin board or similar list of offers.
IMASD Submission Forms are particularly
beneficial in that Members can post listings to four separate
venues with only one submission. They are:
The IMASD Submission Form makes
the act of advertising much easier. Fill out the form
and click the button. That's it. Through this Form,
IMASD Members get up to 1,000,000 impressions per month,
and that represents very substantial worldwide coverage.
- 1) The LIQUIDATION MAILING LIST. Members use
this mailing list to distribute offers to buy or sell.
The list has a current subscription base of over 85,000.
- 2) The IMASD Hot Sheet. The Hot Sheet lists the latest
100 offers to hit the market.
- 3) The IMASD Search Engine. This allows the offer
to be called up by a keyword search. For
example, if you are looking to buy home electronics, enter the
- 4) Web site listing pages. Many IMASD Members have
our Submission Form set up to automatically add the offer
to the Member's individual Web site.
Why not join
IMASD and have your offers distributed worldwide?
about overhead and other ongoing expenses:
How can I get my Internet advertising and other
services at a fraction of the cost?
The Economies of Scale.
IMASD provides a tremendous amount of service to its Members
at a very low cost. We can do this, because together,
we have real purchasing power. And we pay for something
one time, then we share the asset among ourselves. One
can purchase most all of these services elsewhere, but it will
cost significantly more. Not just a little bit more,
but quite a bit more.
We estimate that each Member can save several thousand dollars
It wasn't easy bringing together a
group of competitive entrepreneurs such as ourselves, but
it has sure paid off in the long run. Together, as the
IMASD group, we are fast becoming the most significant force
in the modern
Why not join IMASD and become one of
about the competition:
How can I gain clients from my competitors advertising?
Trade Web page links with your competitors.
Newcomers to the Net are often fearful
of linking to other vendors, because they think they might
be helping the competition. Thinking this way could be
a big mistake. Linking together like this is one of most
effective ways to
bring in new customers. If you are able to get more traffic
than you are giving away, then the trade is a good one.
IMASD Membership requires Members to
feature the IMASD (TheIMASD.com member) icon on their Homepage.
This icon links back to our general Web site and the directory
for all our Members.
Member put it "Instead of sending our customers to the competition,
they are all sending their customers to me.
Our one link out in exchange for hundreds of links in.
Every advertising venue I have ever tried on
the Internet has been a bust. How do I know that IMASD is
everything it's cracked up to be?
1) Contact other IMASD Members. Why are these vendors
continually advertising through IMASD? Why don't
you ask them how IMASD compares with other things they
Our current monthly dues are quite
minimal and our benefits are tremendous.
Of course, the only way to become an
IMASD Member is to purchase a Membership from another Member,
and they may ask a healthy price. If it costs a lot to become
an IMASD Member, it says a lot. It reflects a real market
value. There is obviously significant value in their holdings.
The fact that this resale marketplace has sprung up out
of nowhere is something that our Administration is very proud
of. We must be doing something right.
2) Consider that another well
known service on the Web offers Internet marketing for over $7,000.00
a year and they don't provide one tenth of what IMASD
Try it out on the cheap. Membership resale's
are currently going for around $3,000, but you don't have to pay
this entire fee up front. A three month trial is offered,
a monthly payment plan can be arranged, or you can simply rent
it and not be a full owner. You'll pay a setup fee
and monthly dues as well, but if IMASD doesn't significantly increase
your income within a few months, then walk away. This can demonstrate
to you that IMASD is truly worth the money, without getting soaked.
about the surplus business:
I'm new to this business. What is the most
important thing I should learn.
Don't waste time and money on something that doesn't sell *immediately*.
If you have the right goods at the
right price, these goods will move fast. If they
don't sell right away, they are NOT priced right, period.
New vendors waste so much time looking for buyers that
will never materialize and brokers make the mistake of
working deals that can't be done. They are pushing product
that is just too expensive.
Listen to the marketplace.
IMASD has a tremendous voice in this
industry. We reach thousands of dealers and, working
together, we are very effective, but we can't perform miracles.
Learn what is a good deal, and what is not a good deal before
you get involved, or the marketplace will teach you the
The computer and the information age
have fundamentally changed our industry. The selling of
surplus and salvage was once the domain of an elite group of
dealers. These dealers had contacts that had been developed
over the years. Merchandise was bought and sold by a few
phone calls to the right people. The key to success was
Now, the key to success is 'numbers'.
Merchandise is sold by advertising to as many contacts
as possible. Electronic marketing has opened the doors and
knowledge (of the computer and the Internet) is power.
There are opportunities today like
never before, and IMASD has made it possible for the small
business person to play along side the big boys. If
you're sharp enough to understand the difference between a
great deal and a dog, then we'll be happy to have you as
an IMASD Member.
And you'll be glad IMASD is there for
here for an IMASD APPLICATION FORM.